Why should you be interested in local business listings?
The simple answer is, a lot of your potential customers are using the Internet to
search for businesses in their local area. It is now just as important for businesses
to be listed in local online directories as it is to be listed in the print version
of the Yellow Pages. Some would say that it’s even more important!
Internet usage patters have changed radically over the past few years. More and
more households have broadband access, greatly improving the speed and convenience
of surfing the internet.
The computer is no longer the only device which can be used to surf the net.
|
|
Gaming consoles like the Xbox, mobile phones, blackberry
devices and even televisions can be used to access the internet, which means that
the information available on the world wide web is truly at your fingertips.
It’s very easy to imagine lots of occasions where you want to surf the net and find
local businesses: Say you see that your fridge is empty and want to get take-away
food delivered. If you can find your nearest pizza delivery service, view their
menu and place your order online, it may be much quicker than waiting in a phone
queue for an operator. You could develop a cough while you walking down a street
and want to find out where the nearest pharmacy is. If you can search local business
listings using your cell phone, you will probably get a much more accurate answer
than by asking a passer-by. Or imagine you are on a business trip to a city you’ve
never been to before and want to find out where to get some more business cards
printed since you forgot yours at home – doing a search on your laptop in your hotel
room will probably provide you with a broader range of options than asking the concierge.
Or imagine you need to locate a plumber who is on 24 hour call... again, it is much
easier to search online than sift through the Yellow Pages.
|
|
