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Local Search Statistics and Figures
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According to research that Yankee Group in Boston
published in late 2005, local search engine advertising is already being used by
a large proportion of small and medium sized businesses. Amongst businesses with
2-19 employees, 40% ran local search campaigns, amongst those with 20-99 employees,
30% were active in local search advertising. Industry gurus predict that the use
of local search advertising will grow significantly this year. Sanjeev Aggarval,
a senior analyst with Yankee Group, is quoted as saying: “"Definitely more businesses,
particularly service businesses, are using local search. They know people aren't
looking in the Yellow Pages."
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